Sublime is proud to announce its decision to sponsor the next few episodes of This Developer’s Life, a podcast featuring stories about technology, technologists, and what it’s like to live and work in this field. Inspired by the storytelling format of This American Life, Rob Conery and Scott Hanselman have created this podcast filled with interesting perspectives, and a compelling behind the scenes look into the more intimate and personal nuances of the developer’s world.

Of course we wish to spark interest in Sublime, and promote it to a relevant and growing audience, but more importantly, we are thrilled to support such a quality independent production. The media landscape is changing, and as consumers we play an integral role in this change. There are more avenues than ever before to find compelling, interesting, and stimulating content, be it independent movies, animated shorts, online comics, blogs, games, music or podcasts. More and more we are not limited to the safe, watered down programming which is chosen by the large corporations for its appeal to the masses. Instead we may be guided by our passions, our interests, our particular (or even peculiar) tastes.

However, if we value this trend and want it to continue, we can’t rely solely on the good will and creative energy of the people behind these productions. When we find products that we enjoy and value we need to show our support. We believe in the product that Rob and Scott are producing, we want to see it continue, and we’re excited to be a small part of that.